Loading...

Unify Communications’ Serenova Cloud Contact Centre solution contributes to Birmingham Arenas’ success

A recent report ranks the NEC Group Arenas as the second highest performing arenas business in the world – Unify Communications supply the contact centre solution for The Ticket Factory which is the primary ticketing agent for the two arenas. 

The recent release of the Pollstar ‘Mid-Year Worldwide 2017 Ticket Sales Top 200’ report, sees the NEC Group’s two Birmingham arenas featured in the top 20, with Genting Arena ranked 8th worldwide and the Barclaycard Arena appearing at number 12 on the list. Combined, these ticket sales are the second highest in the world.

Unify Communications are thrilled to supply the contact centre solution for The Ticket Factory – also part of the NEC Group – which is the primary ticketing agent for the two arenas.

To support their continued levels of growth, and to enhance the experience that they provide to attendees, The Ticket Factory has completed a full refresh of their customer contact technologies. The company decided to expand its adoption of cloud-based solutions, selecting specialist cloud integrator Unify Communications to lead the refresh. Implementing the Serenova Cloud Contact Centre solution has enabled The Ticket Factory to improve reliability, scalability, and to enhance both their agent and customers’ experiences by reducing wait and call handling times, minimising the need for customers to duplicate their details, helping them to sell more tickets for both the Barclaycard Arena and Genting Arena.

“We’re proud to have implemented this solution for The Ticket Factory, and the large volume of ticket sales show that they’ve been able to continue to serve their customers and their needs without disruption” said Russell Attwood, CEO at Unify Communications. “We look forward to seeing both them and the clients they serve continue to thrive, increasing sales and efficiencies now that their technology fully supports their objectives.”

Serenova’s multi-channel cloud call centre software is a cloud-based system which has enabled The Ticket Factory to solve the top 3 challenges faced by their contact centres: call quality & latency issues, unnecessary telco fees, and limitations on scalability.

“We’re delighted at this success,” Russell Attwood continued. “The Serenova platform is highly scalable, ideal for allowing The Ticket Factory to expand as and when they need – and to deliver the customer service experience that their clients demand.”

Birmingham arena success in recent report

The recent release of the Pollstar report sees the NEC Group’s two Birmingham arenas featured in the top 20.

Click here to read more about our cloud contact centre solutions.